Last updated: 22 November 2024

LiberationInMind (“we,” “our,” or “us”) values your privacy and is committed to protecting your personal data. This Cookie Policy explains how we use cookies and similar technologies on our website and mobile app, including browser cookies, Google Analytics, and Firebase. By using our website or mobile app, you agree to the use of cookies as described in this policy.

1. What Are Cookies?

Cookies are small text files stored on your device (computer, tablet, or mobile) when you visit a website or use an app. Cookies allow websites and apps to recognize your device, store preferences, and enhance user experiences.

2. Types of Cookies We Use

We use the following types of cookies on our Services:

(a) Strictly Necessary Cookies. Purpose: These cookies are essential for the functioning of our Services and cannot be turned off. Examples: Authentication cookies, security cookies.

(b) Performance and Analytics Cookies. Purpose: These cookies help us understand how visitors use our Services by collecting information like page views and session duration. Examples: Google Analytics, Mixpanel, Firebase.

(c) Functional Cookies. Purpose: These cookies remember your preferences and settings to provide a more personalized experience. Examples: Language preferences, saved login information.

(d) Advertising and Targeting Cookies. Purpose: These cookies track your browsing activity to deliver targeted advertisements relevant to your interests. Examples: Facebook Pixel, Google Ads.

(e) Third-Party Cookies. These cookies are set by third parties (e.g., social media platforms, advertising networks) and may track your activity on other sites.

3. How We Use Cookies

We use cookies to:

(a) Recognize you when you return to our Services.

(b) Enhance the functionality and performance of our Services.

(c) Analyze traffic and user behavior for improvements.

(d) Deliver relevant advertisements and measure their effectiveness.

4. Managing Your Cookie Preferences

We understand the importance of giving you control over your data and the cookies we use. Below is a detailed guide on how you can manage your cookie preferences to suit your needs:

(a) Browser Settings
Most web browsers allow you to control cookies, including enabling, disabling, or deleting them. The steps may vary depending on your browser:

(i) Google Chrome: Open Chrome and go to Settings. Click “Privacy and Security.” Select “Cookies and Other Site Data”. Choose from options such as “Block all cookies,” “Clear cookies on exit,” or “Allow cookies only from specific websites.”

(ii) Mozilla Firefox: Open Firefox and go to Preferences/Options. Click “Privacy & Security.” Under the “Cookies and Site Data” section, adjust cookie settings to your preference.

(iii) Safari: Open Safari and go to Preferences. Select the “Privacy” tab. Manage cookies under “Website Data” or block all cookies.

(iv)Microsoft Edge: Open Edge and navigate to Settings. Click on “Cookies and Site Permissions.” Manage preferences, such as blocking or clearing cookies.

(v) For instructions specific to your browser, refer to its help documentation.

(b) Mobile App Settings

(i) In our mobile app, we provide options to manage your cookie and tracking preferences directly. You can:

(ii) Opt-out of Analytics: Disable analytics tracking, such as Google Analytics or Firebase Analytics, by navigating to the app’s settings menu.

(iii) Reset Identifiers: Many mobile operating systems, such as iOS and Android, allow you to reset your device’s advertising identifiers. You can do this in your device’s privacy settings.

(iv) Disable Personalized Ads: Manage ad settings to opt-out of interest-based or personalized advertising.

(v) Refer to your device’s operating system for further details on managing cookies and tracking at the system level.

(c) Google Analytics Opt-Out

You can specifically opt-out of Google Analytics tracking on our website by: Downloading and installing the Google Analytics Opt-Out Browser Add-on. Following the installation instructions for your browser. Restarting your browser to ensure the add-on is active. This add-on prevents your data from being collected by Google Analytics across all websites that implement the service.

(d) Third-Party Tracking Preferences

We work with third-party service providers that may use their own cookies for analytics, advertising, or functionality. You can manage these cookies by:

(i) Visiting the third-party’s cookie management page (e.g., Google Ads Preferences Manager for Google Ads).

(ii) Using industry opt-out tools such as:

– Your Online Choices

– Network Advertising Initiative

– Digital Advertising Alliance

(e) Device-Level Tracking Control

On your mobile device, you can control app-based tracking and data collection through device settings:

(i) iOS Devices: Go to “Settings”. Select “Privacy & Security”. Tap “Tracking” and toggle off “Allow Apps to Request to Track”.

(ii) Android Devices: Open “Settings”. Navigate to “Privacy”. Tap “Ads” and enable “Opt-out of Ads Personalization”.

(f) Clearing Cookies

If you wish to clear existing cookies from your browser or device:

(i) In Browsers: Use the “Clear Browsing Data” or similar feature, often found in the privacy settings.

(ii) In Mobile Apps: Some apps include an option to reset app data or clear cache, which removes cookies and other stored data.

(g) Cookie Banners and In-App Consent

On our website and app, you will see a cookie banner upon your first visit. This banner allows you to:

(i) Accept All Cookies: Allow all cookies, including analytics and performance cookies.

(ii) Customize Preferences: Choose specific categories of cookies to enable or disable.

(h) Update preferences

Your preferences can be updated at any time through the manage your cookie preferences by clicking here, or in the app’s settings.

By actively managing your cookie preferences, you retain control over your data while enjoying the best possible experience on our website and app. For further assistance, feel free to contact us.

5. Retention Period

Cookies remain on your device for different durations:

(a) Session Cookies: Deleted when you close your browser or app.
(b) Persistent Cookies: Stored until their expiration date or until you delete them.

6. Updates to This Cookie Policy

We may update this Cookie Policy from time to time. Any changes will be posted on this page with the updated effective date. We encourage you to review this policy periodically to stay informed about our use of cookies. Your continued use of this website or mobile app after the changes have been made will constitute your acceptance of the revised Cookie Policy.

7. Contact Us

If you have any questions or concerns about our Cookie Policy, you can contact us at:

Mailing Address: LiberationInMind, 124 City Road, London EC1V 2NX, United Kingdom

Email: support@liberationinmind.com